Petra is a Product Design Leader based in Brooklyn, New York.
And loves yellow :)
A problem solver at heart, I’m a Product Design Leader passionate about crafting beautiful, high-quality, and purpose-driven digital products and services.
Currently, I work at Jabra Hearing, as the Director of Product Design. I lead design and strategic initiatives to enhance the post-purchase experience and deliver products and services that empower individuals with mild to moderate hearing loss, across multiple touchpoints.
I believe every interaction should enhance customers' journey to better hearing and improved quality of life.
Top Skills:
Product Strategy, Design leadership,
Cross-Functional Collaboration and Mentorship
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Work Samples
Jabra Enhance Select App
Helping people with mild to moderate hearing loss adjust their hearing aid settings and get professional adjustments from the comfort of their homes and on the go, to fit their unique needs and environments.
Belay
A digital tool designed to support parents and caregivers of children with severe food allergies.
Taking care of a child with severe food allergies is a lot of responsibility. Belay empowers caregivers with actionable resources to make safe food choices and respond effectively in case of an emergency.
WealthSimple
Making smart investing more accessible, simple, and intuitive to appeal to a younger, typically underserved audience in the investment space, with a new brand identity and digital experience.
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Awards
Tribeca Film Festival Bombay Sapphire Award for Transmedia
2013
CUP Public Access Design Fellowship
Webby Awards Honoree for AllOut Website
2011
2012